Canara HSBC Oriental Bank of Commerce Life Insurance Ltd, a Joint Venture between Canara bank, Oriental Bank of Commerce and HSBC Insurance (Asia Pacific) Holdings Ltd, announced the launch of three unit-linked products. Two of them are under the new Smart solutions umbrella and one non-medical, fast issuance plan for customers residing in rural and semi-urban areas, a company statement said in Bangalore.

"The products provide comprehensive and flexible solutions to help customers fulfill their primary need of protection, along with an opportunity to meet their financial needs," it said.

"All products have been designed on the basis of consumer insights gathered through extensive customer research. Through the SMART solutions umbrella, Canara HSBC Oriental Bank of Commerce Life Insurance Company aimed to provide smart choice to customers," CEO Harpal Karlcut said.

"The new products are designed to provide customers protection and the necessary corpus for fulfilling different financial needs arising at various life stages. The products have been tailor-made to cater to the insurance needs of the customers through transparency of features and simplicity of purchasing and servicing them."

The new unit-linked products launched are Stay Smart Plan, Retire Smart Plan and Saral Bima Plus.